Most of the marketing efforts and revenue that is spent on advertising of your company’s products and services to our Tune of half the amount spent is wasted. This Echoes the words for John Wanamaker the founder of the chain stores that bear his name that he West up to a tune of half of the amount of money he spends on advertising. The most unfortunate thing was that he did know which half of the money he was wasting. This was because of the Returns on investment for the marketing expenditure that is not commensurate to the amount of capital that was invested in the marketing and advertising business of their products and services. For that reason, John Wanamaker and many more of other businesses out there needed a strategic marketing plan that will help evaluate their marketing activities, determine which ones are performing and which ones are not performing, and focus with the razor-sharp attention on the marketing activities that will bring him the most return on the investment.
This formed the backdrop of the guiding principles of this company which conducts a proper evaluation of your marketing strategy and activities, reviews for the activities with you step-by-step and all the necessary stakeholders in your marketing campaigns and activities, then determine those marketing activities and strategies that are bearing fruits and those that are not performing. Finally, this team of experts develops a marketing strategy that is strategic in results achievement and Performance evaluation. They help you develop marketing campaigns that have the highest return on your investment in marketing activities.
When they are developing marketing activities and campaigns they will leave nothing to chance to stop because they are detailed and give attention to Every Minute detail which could be disastrous if it was permitted for 4 seconds in the evaluation study. The second step is to review all their findings with you all the stakeholders of your marketing processes. At this stage, they will bring in all-new fears and worries, the positive attributes of the marketing campaigns from your team than are as brutally honest as possible on the performance of all these activities.
Using state-of-the-art technology and techniques that are available in the Industry area to determine up to percentage level with the highest accuracy possible of how each marketing campaign and activity is performing in the market and Industries. They will give you real-time data and information that indicates what percentage every marketing campaign you invest in as positive or negative returns on your investment. Upon this determination with the help of skillful experts that are professionally trained to develop the best strategic marketing plants this team of professionals will generate a strategy that will be positively performing for the benefit of your company. You will learn how to invest in marketing campaigns that have the highest rates of return but for your product and services. Indeed from the effort, you will learn to inject capital and Resources where they are needed the most and they will perform the best for the company’s good.