How to Pick the Right Inbound Marketing Agency
Inbound marketing is time-intensive. It needs much domain knowledge as well. It can be tough for businesses to have the time and internal resources vital to understanding and running search engine optimization and social media (to name just two) campaigns alone. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to look for an inbound marketing agency that has the very capabilities that inch you closer to your marketing objectives.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You want to achieve certain things by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? How would you describe their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A great inbound marketing agency must be its own emulation-worthy case study.